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AI电商是利用AI技术深度融入电商平台各环节的新型电商模式，通过智能选品、AI导购、个性化推荐等功能重塑传统电商生态。行业特征包括AI重塑电商发展、平台/跨境卖家竞相使用AI产品、AI电商产品丰富多样。AI技术进步、政策支持及电商行业竞争加剧推动行业发展。未来，AI在跨境电商中应用加深，AI数字人等技术将引领电商新趋势，尽管面临数据安全等挑战，但AI电商作为增长新引擎的地位日益凸显。行业定义 A

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