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天风证券-黑色家电行业专题研究-Mini LED：成本优化、场景打开，开启高速成长期-240117

黑色家电 Mini LED：成本优化、场景打开，开启高速成长期全球彩电市场规模逐渐企稳，国内龙头份额实现超越近三年全球黑电市场受疫情、高通胀、内容渠道分流等因素影响，市场容量有所萎缩，但调整过后趋势上销售规模已经基本企稳。结构上仍有亮点，以OLED、MiniLED、量子点、激光电视为代表的产品销售实现快速扩容，大尺寸趋势延续。品牌竞争方面呈现明显中进韩退的态势，背靠地位逐渐深化的大陆面板厂商和

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