GLOBAL VIEWS ON A.I. AND DISINFORMATION

Perception of Disinformation Risks in the Age of Generative A.I.

A 29-country global survey

October 2023

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A majority think there is more lying and misuse of facts in politics and media than there was 30 years ago… But without any dramatic overall change in the past few years

Q. Do you think there is more, less or about the same amount of lying and misuse of facts in politics and media in ... than there was 30 years ago?

These are the results of a 29-country survey conducted by Ipsos on its Global Advisor online platform and,in India,on its IndiaBus platform,between Friday,April 21 and Friday,May 5,2023.For this survey, Ipsos interviewed a total of 21,816 adults aged 18 yearsand older in India,18-74 in Canada, Malaysia, New Zealand,South Africa,Turkey,and the United States,20-74 in Thailand,21-74 in Indonesia and Singapore,and 16-74 in allother countries.

Unequal confidence across geographies in the ability of the average citizen to tell real news from fake

Q. To what extent, if at all, do you agree or disagree with the following statements? am confident that the average person in . can tell real news from 'fake news’ % Agree / Disagree

Majority across most geographies still confident in their ability to tell real news from fake

Q. To what extent, if at all, do you agree or disagree with the following statements? am confident that I can tell real news from 'fake news’ (entirely made up stories or facts)

% Agree / Disagree

High level of awareness of the possibility of using A.I. to generate very realistic fake news

Q. To what extent, if at all, do you agree or disagree with the following statements? Artificial intelligence is making it easier to generate very realistic fake news stories and images % Agree Disagree

For a majority, this entails that A.I. is going to make misinformation and disinformation worse

Q. To what extent, if at all, do you agree or disagree with the following statements? Artificial intelligence will make misinformation and disinformation worse % Agree / Disagree

These are the results of a 29-country survey conducted by Ipsos on its Global Advisor online platform and,in India,on its IndiaBus platform,between Friday,April 21 and Friday,May 5,2023.For this survey, Ipsos interviewed a total of 21,816 adultsaged 18 years and older in India,18-74 in Canada,Malaysia,New Zealand,South Africa,Turkey,and the United States,20-74 in Thailand,21-74 in Indonesia and Singapore,and 16-74 in allother countries.

Methodology

These are the findings of a 29-country Ipsos survey conducted on Ipsos’s Global Advisor online survey platform and, in India, on its hybrid IndiaBus, April 21 – May 5, 2023, among 21,816 adults aged 18 and older in India, 18-74 in Canada, the Republic of Ireland, Malaysia, New Zealand, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in 20 other countries.

Each country’s sample consists of ca. 1,000 individuals in each of Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, New Zealand, Spain, and the U.S.; and ca. 500 individuals in each of Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Romania, Singapore, South Africa, South Korea, Sweden, Thailand, and Turkey. The sample in India consists of approximately 2,200 individuals, of whom ca. 1,800 were interviewed face-to-face and 400 were interviewed online.

The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, New Zealand, Poland, South Korea, Spain, Sweden, and the U.S. can be taken as representative of these countries’ general adult population under the age of 75.

The samples in Brazil, Chile, Colombia, Indonesia, Malaysia, Mexico, Peru, Romania, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of their population.

India’s sample represents a large subset of its urban population – socio-economic classes A, B, and C, in metros and tier 1-3 town classes across all the country’s four zones.

The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.

The “global country average” or “29-country average” reflects the average result of all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.

The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’s use of credibility intervals, please visit the Ipsos website.

The publication of these findings abides by local rules and regulations.

ABOUT IPSOS

Ipsos is the third largest market research company in the world, present in 90 countries and employing more than 18,000 people.

Our research professionals, analysts and scientists have built unique multispecialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

GAME CHANGERS

In our world of rapid change, the need of reliable information to make confident decisions has never been greater.

At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.

This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, countries and People.

To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.

So that our clients can act faster, smarter and bolder.

Ultimately, success comes down to a simple truth:

You act better when you are sure.

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Global views on A.I. and disinformation