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海通证券-【海通社服】东方甄选深度报告:“货”为核心,流量与产品双向赋能-230606

我们认为,公司具备自营品牌力、内容差异化、主播孵化能力壁垒,中长期看,全渠道布局&矩阵直播间&户外专场将进一步划出新增长曲线。 复盘:关注GMV提升(多场景直播&矩阵式直播间增厚)与商业模式优化(自营品牌力及利润率)

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