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汽车行业专题研究：各家纷纷入局MPV市场，高端新能源MPV有望打开新成长空间-东方财富证券

我国MPV行业迎来复苏周期。2023年以来，MPV销量逆势上涨，1-11月我国 MPV销量为99.3万辆，同比+17.9%，销量增速远高于轿车和SUV。从动力来看，新能源MPV渗透率迅速提升，其中，受益于续航和成本等优势，插混MPV深受消费者的青睐。从价格趋势来看，MPV的销售重心在逐渐上移。经典车型受到冲击，自主高端MPV蓬勃发展。车企纷纷布局MPV市场，比如理想MEGA，腾势D9、小鹏X9等

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