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巨量引擎&凯度-2025年巨量引擎日化行业白皮书：日遇新机，破局而上
05 A 市场环境 2024年日化行业扫描与趋势 06 B 行业格局 抖音日化行业生态变迁 16 消费趋势 行业机会人群洞察分析 28 D 破局而上 2025年化身行业TOP品牌 69 致谢 110 寄语 陈晗尧 巨量引擎大众业务日化母婴行业总经理 在过去一年，巨量引擎不仅为日化行业商家带来了以内容为核心的营销新打法，还不断深化探索消费者研究，帮助行业商家持续实现破圈增长。 伴随行业趋势演变，行业
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