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家电行业增量赛道（清洁电器&集成灶&智能投影&小家电）2月数据分析专题：清洁电器呈回暖态势，集成灶销售显著上升-20230318-华创证券

清洁电器呈回暖态势，集成灶销售显著上升事件：2023年2月奥维云网数据及久谦数据披露，我们重点对清洁电器、集成灶、小家电及智能投影行业的销售情况进行分析。从2月销售情况来看，多行业销售表现分化。清洁电器洗地机销售持续增长；集成灶行业销售显著上升；智能投影DLP份额下降带动均价回落；小家电各品类品牌份额表现分化。清洁电器：行业销售下滑延续，洗地机表现亮眼。2月清洁电器行业线上零售额为11.6亿元

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