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商贸零售行业6月社零报告专题：消费意愿回升，稳健上升，方向不变-20230719-东海证券

受基数效应影响，6月社零环比回落明显且低于预期。但对比2019CAGR且在2019年6月高基数的情况下，多数品类存在环比提升，且实现恢复加速状态，其中可选弹性好于必选，但必选恢复同样不弱，渠道层面线上线下对比2019年环比表现均健康，故总体恢复趋势不变。动因方面，收入及支出增速显著上升，剪刀差减弱证明消费意愿正在回升，此外人口失业率存在一定压力但高龄、外地人口失业率有所缓解。因此消费复苏方向未变，

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