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商贸零售行业2月社零报告专题：持续复苏，向上仍存空间-20230317-东海证券

随着疫情政策优化，在1月初仍存疫情二次冲击外，今年以来消费场景持续复苏，并延续至春节后。整体复苏以餐饮场景复苏为茅，其次传导至商超、购物中心等整个线下全面复苏。品类上，可选弹性明显好于必选及地产后周期；渠道上，线上因基数及春节错峰、线下回归等因素，明显弱于线下的强劲势头。目前来看，消费复苏终点尚远，Q2低基数效应下，消费趋势望继续向上。》1-2月社零同比增长，高于预期。①本月社零同比高于预期：受

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