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医美行业报告:上游厂商景气度持续,打开“外卷”空间-中银证券

医美行业报告 上游厂商景气度持续,打开“外卷”空间 投资者对于医美市场前景的担心主要在两个方面:医美行业的景气度如何?医美产品是否会陷入低价竞争的“内卷”局面?我们认为:1、首先,头部公司的业绩仍然在保持较好的增长,产品均价并没有表现出降价压力,不断丰富的产品矩阵有望在未来带来增长;2、中国医美的渗透率仍然低于海外,医美市场仍然处于增长期;3、医美细分市场依然在扩容,且新兴领域存在“外卷”的空间

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