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安信证券-传媒行业专题：互动剧游戏类比页游，期待新公司系列化跑出-231113

互动剧游戏类比页游，期待新公司系列化跑出目区分于传统内容的新内容形态：短剧&互动剧、小程序短剧&游戏、互动剧游戏。1)短剧&互动剧：网文/影视的派生内容，短剧强调“短”，有助于分发/变现，互动剧强调“互动”，比短剧更契合内容/玩法创新。2）小程序短剧&小程序游戏：均受益于超级 APP/平台如微信、抖音、支付宝等对流量的虹吸效应，小程序预计会是移动互联网时代的最后一片“流量洼地”。小程序短剧/游戏

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