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乘用车行业深度报告：论爆款车的重要性-历史复盘-开源证券

 时代红利不断变化，爆款车型核心关注点持续变革受益于 SUV 时代的红利和电动智能化带来的机遇，自主品牌持续崛起，积极抢占合资车企的市场份额，2023 年市占率高达 56%。我们复盘乘用车关键的三个时代，发现不同时代消费者关注点持续变革升级：（1）燃油轿车和 SUV 时代，消费者更注重实用主义或综合性价比，爆款车依靠细分配置俘获更多消费者；（2）电动化时代，前期消费者更关注续航里程和充电便利性

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