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万联证券-传媒行业投资策略报告:政策、事件驱动复苏,AI赋能行业创新-230628

传媒行业2023年上半年行情表现突出,截至2023年6月16日申万传媒行业上涨59.48%,在申万各一级行业中排名第1,跑赢沪深300指数及创业板指。行业估值PE-TTM逐步回升,已经超过近六年均值水平。宏观经济环境影响市场恢复,22年营收、归母净利润同比回落,随着23 年消费复苏,市场景气度上行,23Q1营收、归母净利润同比上涨,归母净利润环比实现扭亏为盈。支持性政策指引产业方向,热点事件驱动市

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