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WAIC传媒行业：AIGC应用鹏程万里
AIGC时代，应用层或蕴含较大发展潜力 22H2 以来海外大模型快速更迭，ChatGPT/GPT-4 向开发者开放 API 且价格下探，带动应用层面持续落地，国内众多大模型也陆续发布，从文字模态向图文跨模态拓展。具体来看：游戏方面，AI 在素材原画生成、代码辅助编写等领域落地，AI+玩法也在不断尝试创新；电商方面，AI 可以用于智能选品、智能投放、智能客服等，有效提升工作效率；营销方面，AI 能够
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