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Research report
Meltwater-品牌ESG的营销洞察报告
从世代的观点出发，了解品牌ESG的重要性 为制定有效的ESG策略、促进积极变革，理解不同世代的人对ESG的态度和行为的差异有哪些重要意义？还有哪些其他因素能够推动ESG策略获得成功？随着消费者社会和环保意识的增强，品牌需要考虑跨越世代的独特态度和行为，并相应地调整ESG策略。 本报告旨在全面分析时尚、化妆品和包装消费品 (CPG) 三个主要行业中消费者对ESG的态度和行为的世代差异
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