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2025阿里妈妈向新·趋势白皮书-益普索x阿里妈妈
序言 当人工智能大模型以「涌现」姿态突破技术临界点，人类商业文明正经历一场静默而深刻的范式重构。消费者的决策链路不再遵循线性逻辑，行为路径在虚实交织的交互界面中不断裂变，消费观念被算法与数据重新编码——这场由技术驱动的认知革命，正在重塑商业世界的底层逻辑。 阿里妈妈和广大商家正在见证并参与这场变革。让我们以AI为引擎，捕捉最新的消费趋势，将传统商业逻辑升级为需求预判与价值共创体系。在价值消费时代，
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