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2025年春节消费洞察报告-MobTech研究院

春节假期8天,全国国内出游5.01亿人次,同比增长5.9%;国内出游总花6770.02亿元,同比增长7.0% ·抖音平台滑雪场团购订单同比增长182%;非遗相关团购商品订单同比增长139%;文化兴趣消费带动民俗游园会团购订单增长462% ·北京市重点商圈客流量达3546万人次,同比增长12.8%;上海线上线下消费465亿元。境外来沪客群消费金额同比增长28%,交易笔数同比增长63%

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