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Research report
2024年度TikTok生态发展白皮书-FastMoss
在美国，我们看到了正在兴起的直播场。2024年，美国共有7个单场GMV超100万美元的TikTok带货直播，CPB（Creator Partner Brand）品牌开展的大型直播推广活动成效显著，stormi完成单场超200万美元带货直播，中长尾达人于大促期间表现卓越，有力推动销量增长，成为TikTok商业生态的中坚力量和新鲜血液。 +MO 在英国，品牌自播不断加码，2024年7月31日，英国化妆
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