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2024年互联网传媒行业策略报告:内容生态开启正循环,AI酝酿创新场景-首创证券

影视:供需两端呈现繁荣,微短剧颠覆内容商业模式。作为传媒板块线下属性最强的赛道,电影院线行业开启了后疫情时期的全力复苏。随着导致影视行业困顿多年的节点逐渐疏通,内容生态进入正循环,观影需求逐渐复苏。2024年,各大出品方有望加快制作进度,迎合受众需求,继续释放充沛储备,AI技术对于影视制作的赋能也会继续提升。小程序微短剧在2023年异军突起,内容形式迎合当下,创新分发手段优势显著。随着行业迅速成长

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