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Research report
2024年中期传媒行业投资策略报告：踏AI之浪潮，扬新生态之帆-万联证券
传媒行业2024年上半年行情表现有所回落，截至2023年6月21日申万传媒行业下降20.57%，在申万各一级行业中排名第27,跑输沪深300指数及创业板指。行业估值PE-TTM震荡调整，近期回落，低于近六年均值水平。消费复苏带动市场回升，2023年营收、归母净利润同比上涨，24Q1 营收同比上涨，归母净利润同比下降，环比均呈现周期性变化态势。传媒行业下半年把握游戏、影视双主线，企业积极探索业务新增
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