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2024年中期传媒行业投资策略报告:踏AI之浪潮,扬新生态之帆-万联证券

传媒行业2024年上半年行情表现有所回落,截至2023年6月21日申万传媒行业下降20.57%,在申万各一级行业中排名第27,跑输沪深300指数及创业板指。行业估值PE-TTM震荡调整,近期回落,低于近六年均值水平。消费复苏带动市场回升,2023年营收、归母净利润同比上涨,24Q1 营收同比上涨,归母净利润同比下降,环比均呈现周期性变化态势。传媒行业下半年把握游戏、影视双主线,企业积极探索业务新增

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