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Research report
2024年中国烤鱼行业消费者调研报告-36氪
烤鱼发源于川渝地区，历史悠久，是我国传统美食之一。历经百年发展，烤鱼逐渐形成腌、烤、炖三种有机结合的烹饪手法，口味也由最初的麻辣拓展至番茄、酱香等，为消费者带来丰富选择。 受饮食消费升级和冷链物流运输环境改善的影响，高蛋白、低脂肪的鱼类得到更大范围的接受，烤鱼消费的地域性特征也逐渐弱化，持续推动我国烤鱼行业的扩容。烤鱼已成长为千亿细分餐饮赛道：2023年我国烤鱼市场规模已达1,546亿元，同比增长
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