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2024年中国烤鱼行业消费者调研报告-36氪

烤鱼发源于川渝地区,历史悠久,是我国传统美食之一。历经百年发展,烤鱼逐渐形成腌、烤、炖三种有机结合的烹饪手法,口味也由最初的麻辣拓展至番茄、酱香等,为消费者带来丰富选择。 受饮食消费升级和冷链物流运输环境改善的影响,高蛋白、低脂肪的鱼类得到更大范围的接受,烤鱼消费的地域性特征也逐渐弱化,持续推动我国烤鱼行业的扩容。烤鱼已成长为千亿细分餐饮赛道:2023年我国烤鱼市场规模已达1,546亿元,同比增长

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