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2024年AI+生成式营销产业研究蓝皮书-明略科技x复旦大学x秒针
从分析式AI到生成式AI，人工智能有了飞跃式的发展。不但对社会产生巨大影响，也推动了市场营销行业的变革。 AI为营销带来的，不仅是在原有智能营销（或数字营销）基础上的能力提升，而是一次如同于“iPhone时刻”意义的产业变革，生成式AI飞速发展的创造能力、推理能力、交互能力赋能于营销业务，不断衍生出新的营销模式和场景。 2024年5月，秒针营销科学院携手复旦大学，集合营销行业众多专家共同研讨，与会
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