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2024中国消费50白皮书报告第三届-毕马威

2024中国消费50白皮书报告指出,在经济弱复苏背景下,中低价位消费品牌活力释放,企业专注内功、管理细化、供应链打通,实现规模化扩张。新兴内容平台构建新消费场景,老国货品牌借助国潮复兴,龙头企业积极并购,供应链企业通过研发和全球供应链能力绑定客户。消费品赛道如运动服装、茶饮、咖啡、智能家居、餐饮等均有突破。'一带一路'倡议十年来,消费品牌积极出海,提升全球…

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