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2023年度品牌热点营销事件解析-微播易AI
引言 回顾2023，这一年涌现出众多口碑极佳的营销案例。喜茶与FENDI的“喜悦黄”联名活动成为热门话题，瑞幸与茅台合作推出的创新版酱香拿铁也备受瞩目。此外，一些社会类事件也引发了广泛的社会关注，如烧烤行业的“淄博神话”和足球领域的“村超创新”。在技术的驱动下，AI在营销领域的应用逐渐成为主流，为品牌带来了营销效率和效果的显著提升，AI营销热潮应运而生。一些鲜明特色的热议词汇广泛流行，如“万物皆可
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