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2023年“双十一”：理性和感性双管齐下，赢得消费者青睐（中）-9页
£ 贝恩公司在2023年第三期零售购物节快报中展望了目前全球规模最大的购物节 一一 中国“双十一”的最新趋势。 £ 由于经济前景不明朗，导致消费者的购物热情降低。根据调研，超过四分之三的消费者表示与2022年相比，在今年“双十一”期间将会减少消费支出或维持去年水平。 £ 置身“以高性价比为重”的时代，零售商依然有机会调整战略，适应市场新环境，并凭借直播/短视频和其他内容创新手段，打造"购物和娱乐"
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