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2023出海赛道趋势洞察：新锐消费品篇-益普索-2023-39页
序言 静水流深：中企出海赛道的深处正在积累巨大的能量 中企出海中的“人”正快速剧变引发了出海赛道的系统性重构，目之所及，出海方向的创新比比皆是，永远可以期待【the next big thing】 新视野 Born Global • 越来越多的中国出海企业自成立之初就定义自己是全球型的玩家，国内和国外市场只是在不同阶段的发展选择不同，所有的商业运作目标都是为了成为全球市场的有力竞争者，在海外起盘回
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