Report center

食品饮料行业2023年度消费与营销趋势报告-艺恩数据

前言社媒热度：食饮赛道23年度社媒种草内容与互动热度均增加，抓住季节和大促趋势，成为品牌热度增长关键。趋势洞察：艺恩通过对食饮行业消费者需求与品牌营销趋势的洞察，总结归纳出2023年六大热点趋势：在产品趋势上，低负担产品热度持续增长，咖啡成为食饮行业产品创新的聚集地；消费者对口味和色彩的追求更加多样，多元食色成为品牌热度提升之道；复古回潮成为年轻人种草宠儿，复古视觉引领新的视觉潮流；传统饮

No subject companies

Publishers

艺恩数据 View content →

Suggested next hops

Ranked by edge type and evidence strength (max 5). Prefer these over scrolling the full lists.

1艺恩数据Published by or linked to this institution1

Ask about this report neighborhood Read full report →

No related industries

No related reports

← Back to knowledge graph