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谁在时代的浪花上？乘用车结构化复盘与竞争格局剖析-华安证券

⚫ 乘用车零售销量趋于稳定，进入结构性变化阶段 SUV占比在多年提升之后，已趋于稳定。新能源渗透率自2018年起快速提升，23全年达到34.67%。乘用车消费升级的趋势明显，低端车型份额逐渐缩减，23年价格战影响下，中高端车型的价格整体下移。 ⚫ 自主品牌市占率提升是行业重要的结构性趋势 23年国产乘用车的自主品牌市占率超过 50%。10万以下市场自主品牌进入瓶颈；10-20万市场销量占比过半，自

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