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社会服务行业杭州亚运会赛事专题:从历史经验看杭州亚运会文旅消费-20230829-国泰君安

重大体育赛事具有较强客流正外部性,旺盛国内游需求将成为绝对驱动力,本地酒店、餐饮、景区以及周边目的地均有望受益。 摘要: 投资建议:杭州亚运会有望推动本地酒店住宿及核心景区,以及江浙沪周边目的地客流景气度延续高景气度。其中杭州本地酒店、景区、百货零售最受益,推荐标的:君亭酒店、宋城演艺,受益标的:杭州解百。周边目的地有望受益客流外溢,推荐中青旅(乌镇景区)、锦江酒店、华住集团、天目湖、黄山旅游。

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